“The Man” Mans the Helm in St. Louis


This Week in 1960s Baseball

(January 23, 1967) The St. Louis Cardinals today announced the appointment of Stan “The Man” Musial as the team’s general manager.

Manager Red Schoendienst (left) and General Manager Stan Musial were the Cardinals brain trust going into the 1967 season.

Musial replaced Bob Howsam, who left the team the day before to assume the general manager’s position with the Cincinnati Reds.

Musial retired at the end of the 1963 season following a glorious 22-year major league career, all with the Cardinals. As an outfielder and first baseman, Musial batted .331 with 3,630 hits, 475 home runs and 1,951 runs batted in.

He won seven National League batting titles and was the league’s Most Valuable Player three times. He would be inducted into the Baseball Hall of Fame in 1969.

Following his retirement as a player, Musial was involved in a number of business and civic activities, including serving as a fitness advisor to President Lyndon Johnson.

But Musial maintained close ties with baseball and with the Cardinals organization. He was a Vice President – and roving goodwill ambassador – for the Cardinals when he accepted owner August Busch’s invitation to fill the general manager’s role.

Musial served as the team’s general manager for less than one year, stepping down on December 5, 1967. But during his tenure as GM, the Cardinals won the National League pennant and defeated the Boston Red Sox in the 1967 World Series.

Not a bad batting average for the man who was the most productive hitter ever to wear a Cardinals uniform.

    • Stan had a lot of irons in the fire and didn’t really want a full-time baseball executive job. I think he was just doing Auggie Busch a favor for that one year … but he did all right!

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